Sun’s over the yardarm, sailor. It’s time to Jump Ship from the mainstream and discover a whole new world of alcohol-free drinking. We're crowdfunding to enable us to scale up our production and get our awesome beers into the hands of lovely people like yourselves.
I tasted my first beer moments after my first rugby match. I’d made a try-saving tackle that helped win us the game and the team captain brought in a jug of ale to celebrate. There and then I decided that not even the finest champagne could beat the flavour of a freshly-pulled pint.
My other passion, sailing, has taken me to various corners of the world, allowing me to pursue a lifelong ambition to taste as many amazing beers as possible.
As life has got busier, enter three children, dog and busy job, I’ve struggled to find any decent alternatives for those days when I want the full-flavoured, refreshing taste of beer, minus the alcohol and the fuzzy head.
So, I ‘jumped ship’ from my day job and set off on a voyage of discovery to help more people enjoy great-tasting beer without the booze.
And it’s not just about the beer, I want to launch a business that gives back, and does its bit for our people and our planet. We're committed to giving at least 10% of our profits to charities and are working to brew our beers as sustainably as possible.
It’s been a steep learning curve! There’s a reason there are so few decent alcohol-free beers on the market, it's blooming difficult to get right. We don’t have the budget for expensive bits of brewing kit, so instead are relying on traditional brewing methods to coax the yeast along to produce as much flavour as possible, without the alcohol. All the beers we produce are less than 0.5% ABV, that's about the same alcohol content as a large ripe banana.
We smashed it at the development stage, producing a crisp refreshing lager with lovely zing of malt and hops. A bit darker than your average lager, with a greater depth of flavour too. Stuart Elkington, founder of one the UK’s biggest alcohol-free online retailers, described it as the best he’s tasted. And we have some of Edinburgh’s top craft beer pubs and independent retailers ready to stock it.
As well as being alcohol-free, our first beer is also vegan and gluten-free, so there really isn't a reason now why anyone can't enjoy a great beer. We’re also determined to brew our beer here in Scotland, home of so many great craft breweries.
After a couple of false starts – scaling up from 100 litres to 2000 litres is fraught with difficulty, especially when brewing a beer as complicated and finicky as ours – we’re now ready to move to full production.
We’re looking for funding to help cover the cost of our first production and get our beer to market. With the amazing support of RBS Back Her Business, we'll receive up to £5,000 towards our target, if we can raise £5,000 from our crowd. That means more money in the pot for a launch party to celebrate with you, our amazing supporters. We've pulled together some awesome Jump Ship swag to tempt you.
It’s been a tough journey so far, with tears and sweat (fortunately no blood) shed along the way. As much as about raising funds, this campaign is about recruiting a band of trusty shipmates, ready to join us to raise the bar on alcohol-free drinking. Delighted to have you aboard!