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The Good Choice - Zero Waste Shop

by The Good Choice in Glasgow, Scotland, United Kingdom

We did it
On 22nd August 2020 we successfully raised £12,445 with 161 supporters in 28 days

Help us make sustainable living more accessible. With a local zero waste shop, the good choice is in your hands!

by The Good Choice in Glasgow, Scotland, United Kingdom

New stretch target

Thanks to all who have supported, we have reached our initial target!

We are now are going for this stretch target. With this extra help we would be able to offer more great products from the begining: loose frozen food!

In addition to buying the freezers, the extra money would also allow us to buy the nut butter mill up-front instead of financing it, which would be great for our initial cash flows.

Hi, We are Pilar, Paola and Juan! 

We are setting up a zero waste shop as a social enterprise to offer and promote sustainable living options in our neighbourhood, Mount Florida (Glasgow).


                                                Getting the keys!

What is a zero waste shop?

Zero waste shops are an alternative to mainstream supermarkets, set to minimise waste by eliminating product packaging through the use of bulk and refill systems and encouraging people to reuse their own containers. Buying in bulk also allows people to get only what they need, which helps to avoid food waste. 

Packaging is indeed a key part of our consumption waste to be tackled, for it is mostly unnecessary and most often made of plastic which is difficult to recycle and takes hundreds of years to degrade. However, sustainability goes much further: how and where things are produced, transported and disposed of needs to be taken into account. 

For this, alongside eliminating packaging, using return systems or offering sustainable packaging options, we will choose products and suppliers:

  • Environmentally-friendly: natural and organic, that do not harm the planet.   
  • Local: sourced as locally as possible, reducing transport emissions while fostering our local communities.
  • Social-minded: fair to everyone involved (and some even using trade as a tool for good).


What is a social enterprise?

A social enterprise is a business that exists for a social mission. Unlike non-for-profits, social enterprises produce money and are self-sustainable, hence this system is called ‘profit for purpose’. 

Our social mission is to promote sustainable living. To do this we will:

  • offer environmentally and socially sustainable products in our shop
  • reinvest 50% of our profits to further our mission, e.g. organising sustainability workshops and supporting external environmental projects 
  • partner with charities and social enterprises to make good use of our food surplus
  • work towards off-setting our operations’ carbon footprint by supporting reforestation programmes

Why is this important?

We are facing an environmental crisis that is product of our way of living. 


From an individual perspective, changing our personal consumption patterns is vital, as the UN Sustainable Development Goal 12 recognises. Being responsible about what you buy, by considering its provenance and social and environmental impacts, alongside applying the 7R’s approach (rethink, refuse, reduce, reuse, repurpose, recycle and rot) is a good starting point. And in combination, our personal actions and decisions can boost the large-scale transformation that is needed.

However, as we three and many others experience every day, adopting and sustaining these standards is often undermined by the few sustainable options at hand.

The Good Choice

Our shop is located on Cathcart Road in Mount Florida. And with your help we will open in October! 

You will be able to shop in person or order to collect from our upcoming website once we are up and running.

We will stock a wide range of basic products including dry goods (pasta, grains, pulses, cereals, nuts, dried fruits, flours and sugars), dairy and house-made vegan milks, nut butters, toiletries and cleaning products - and hope we can add more as we grow.

And we aim to be a hub of sustainable living, with a thriving community to spread the message, share ideas and support each other.


How can you support

With our personal funds we were able to secure our premises and are in the process of fitting it out, buying most of the equipment and leasing the scales and the nut butter mill.

We are now crowdfunding to be able to get our zero-waste fixtures (dispensers, scoop bins and fustis), a fridge, a coffee grinder, and our initial stock.


Your support is vital to help us make this project happen. This is an all-or-nothing campaign which means that we won't get anything unless we reach our target. Any pledge is a great help, and if you are unable to help financially you can also help by sharing this campaign and following our Facebook and Instagram pages.

In appreciation, we are offering great discounts for your first visits to our shop (redeemable within a year from opening). This way you can have a go at it and we have the chance to say 'THANKS!' to you in person. 

Please note that all of the rewards will only be collectable from our shop. If you are far away and cannot come to visit us, we will be etternally grateful for supporting our wee venture and being part of our journey.     

Thank you very much everyone!



This project offers rewards in return for your donation.

£10 or more

10% discount to shop with us

A one-off 10% discount (redeemable within a year from opening).

£20 or more

10% discount and a tote bag

10% off your first two purchases with us and a branded tote bag (redeemable within a year from opening).

£30 or more

15% discount and a tote bag

15% off your first two purchases with us and a branded tote bag (redeemable within a year from opening).

£50 or more

20% discount and a zero waste shopping starter kit

20% off your first two purchases with us, a set of 3 glass jars and a branded tote bag (redeemable within a year from opening).

£100 or more

One-year 10% discount

10% off your purchases for a whole year and a branded tote bag.

£500 or more

20% discount for life

For those who go the extra mile, you will have a live-long discount of 20%.

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