The Goodnatured Company
Hi, my name is Heloise, and my idea for this business started when I moved to Scotland in 2014 with my young family. Growing up in South Africa, my mom and grandmother brought me up drinking Rooibos tea, and I raised my own children drinking the same nourishing drink. They also taught me about the enormous health benefits of this natural product.
African mothers used it for centuries to soothe upset tummies and colicky babies, soothe allergies and also just as a refreshing drink safe to use during pregnancy, breastfeeding and even to give to a newborn baby!
Rooibos tea is a herbal tea, naturally caffeine free and low in tannins. It is full of anti-oxidants, natural minerals and polyphenols. It has a mellow fruity taste and beautiful red colour. It is delicious and makes the loveliest iced teas and blended drinks.
With this in mind, I bought a tea manufacturing machine that individually produces each perfect tea pyramid. This gives me the opportunity to source tea directly from the farmer, and produce it like I want it, organic, ensuring fair trade practice and building a brand and product that is something to be really proud of.
Designing a brand and packaging with a design team in Cape Town was probably the best part of this journey so far. I am excited to share the following images with you.
I have three designs, the first is:
"Adventure", this brand is designed for kids, and I wanted it to be fun, happy and vibrant, with great flavours. A healthy and tasty drink for kids, naturally caffeine free and low in tannins, full of antioxidants and minerals for healthy teeth and bones!
"Nurture" is designed with the pregnant and breastfeeding mom in mind, a gentle reminder how good this tea is for a new mom, naturally caffeine free, low in tannins and full of antioxidants, a tasty and fantastic alternative to caffeine drinks.
"The Botanical Nomad", traveling the world bringing home exotic ingredients to blend with our delicious tea. This exotic brand is made to entice and attract the curious tea drinker as well the health conscious consumer.
We designed a tea tag where each blend has their own colour. I chose a butterfly, for me a symbol of nature and beauty, to fully bring our brand and message alive.
I am now opening a Cafe in Melrose, in the Scottish Borders, to launch my tea business. I love to bake and entertain and have had a coffee shop before. I want this to be the home of my brand. I want to build and create a gift shop with products sourced from South Africa as well as products that are locally manufactured in the Scottish Borders and Scotland. Luxury candles, aromatherapy products, chocolates made by a renowned chocolatier in our area and wild honey imported from South Africa. I will sell our manufactured teas on its own or in gift hampers with products selected from our gift shop. I am planning a website and online store where I will market and sell our teas, gift hampers and delicacies.
I need funding to get this business off the ground. Most of the work has been done, now it just needs that extra last push. I truly believe in the potential of my product and have enjoyed every minute of this journey so far. Growing this business is a dream come true and your support is highly valued and rewarded.